Genmai fresh brown rice from 1kg - Origin Ibaraki

100% authentic Japanese brown rice imported directly from Japanese rice growers.

Wholegrain rice is unprocessed rice: the brown colour of the grain comes from the outer layer of the grain which has not yet been removed. This is removed by milling when the outer layer is polished, leaving the grain white. This processed rice is then called white rice.

A superfood, brown rice is rich in dietary fibre and essential minerals, natural sources of goodness. In Japan, a balanced diet is strongly recommended, with a regular mix of white and brown rice: do as the Japanese do and give it a try! Brown rice is also very satiating, thanks to its richness in various ingredients needed for the body's daily healthy functioning.

By freshly polishing the rice, we guarantee its optimum quality, give it an exceptional texture and enhance its natural umami flavour.

What makes it unique ? Freshly polished farm rice packed in a Japanese paper bag!

Enjoy this Genmai げんまい rice: rice from small producers with authentic flavours at your table.

See preparation advice